The Music Lens Podcast
Two friends with mics, talking all things life in the music scene through the lens of independent artists.
The Music Lens Podcast is a vital weekly resource and commentary show for current and aspiring independent artists. Join hosts Alex and Katie—both successful indie musicians themselves—as they offer candid, boots-on-the-ground insights into the culture, history, and most importantly, the business that shapes the modern music landscape.
Tune in to learn how to navigate the industry:
- Music Business 101: Decoding topics like record label contracts, publishing rights, and licensing deals.
- Creator Economy: Examining the impact of AI artists, streaming royalties, and parasocial fan culture.
- Industry Commentary: Breaking down the latest Grammy buzz, news roundups, and music history deep dives.
If you're an indie artist looking for honest talk and practical tools to build your career, this is the community and conversation you need.
The Music Lens Podcast
From MTV to TikTok: The New Purpose of Music Videos
In this episode, we kick things off with a run-through of the history of music videos from technical invention to MTV to YouTube before getting into why they still matter today, just for totally different reasons. We talk branding, storytelling, fan connection, and why videos aren’t about chasing TV play anymore… but they do still shape how an artist shows up in the world.
Resources:
The Music Video: Before Television
How YouTube Changed The Music Industry Forever
MTV & The Birth of Viral Marketing
Have a question, story, or feedback to share? Email us at: themusiclenspodcast@gmail.com
Follow us on Instagram, TikTok, Facebook, and YouTube at: @themusiclenspodcast
You can also follow Alex and Katie on all socials at: @alexallegramusic and @katiefeemusic
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